For Individuals,For Plan Sponsors,Custom

ICMA-RC Wins Awards for Effective Public Sector Retirement Marketing

June 11, 2020

Communicator, Telly, and Stevie Awards Recognize Excellence in Video, Experiential, and Integrated Campaigns

ICMA-RC, and one of its clients, have been recognized by three prestigious organizations for initiatives to help public sector employees build retirement security. For nearly 50 years, ICMA-RC has been dedicated to serving those who serve their communities and helping to meet the challenges plan sponsors and participants face in planning for retirement with solutions developed specifically for them.

Since 2014, ICMA-RC, in collaboration with their clients, have received more than 100 marketing and communications awards for client and participant communication programs, mobile and web applications, plan conversion, and participant education campaigns. The seven most recent awards, in categories that include video, experiential marketing, effective/integrated campaigns, writing, and branding are:

  • 2020 Communicator Excellence Award for Individual-Online Video and Craft Categories-Writing for Audio for "We Are ICMA-RC" introductory video
  • 2020 Communicator Award of Distinction for Virginia Retirement System's (VRS) Hybrid Retirement Plan Auto-Escalation campaign for Marketing Effectiveness/Integrated Campaign
  • 2020 Bronze Stevie Awards for the RealizeRetirement® Time Machine experiential marketing tour, and the "We're ICMA-RC" video
  • 2020 Silver Telly Award for "We're ICMA-RC" in the Branded Content: Branding category
  • 2020 Bronze Telly Award for "RMDs: What, How, and When?" in the Branded Content: Education category

"We are proud to serve those who keep our communities running by helping them achieve their retirement goals," said ICMA-RC Managing Vice President & Chief Marketing Officer Alex Hannah. "We benchmark ourselves against both the financial services industry, and leading communicators, and are pleased to have been recognized for delivering such dynamic and results oriented content to help our clients."

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